Alex PrimeAlex Prime

⚡ Product & experience designer ⚡ Design generalist and engineer ⚡ UX/UI expert ⚡ HMI specialist ⚡ Tutor & mentor

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  • 6/30/2026 – Present

    "We are strong. We are together" Coin rolls storage box

    PhotoshopFigma
  • 11/1/2021 – 1/31/2022

    «LGSVL Simulator» Desktop app

    The LGSVL Simulator desktop app is the native Windows/Linux client for LG Electronics' free, open-source LGSVL Simulator. Where WISE (the web app) is where simulations and assets get created, configured, and shared, the desktop app is what actually runs them: it links to WISE through a "Link to Cloud" flow, downloads and caches the simulation files WISE defines, and renders each run in real time on Unity's HDRP engine, with live camera, LiDAR, RADAR, GPS, and IMU output. Once a simulation's assets are cached locally, the desktop app no longer needs a connection to keep running it. Multiple desktop instances can also be linked together into a Cluster – a WISE feature that only becomes usable once every node in it is running this same client. In this case study, I'll walk through the process of designing the desktop application, the second half of the LGSVL Simulator system.

    UI/UX designProduct designUser interviewsInformation architecture designUI designUX designPrototypingUsability testingInteraction designUser researchLG ElectronicsDesktop appUI/UX designerFigmaFeatured
  • 2/1/2020 – 1/1/2022

    «LGSVL Simulator» Web app

    The LGSVL Simulator is LG Electronics' free, open-source autonomous-vehicle and robotics simulator, built on Unity's HDRP rendering and designed to plug directly into the open AV stacks the industry had standardized on – Autoware and Apollo – over ROS/ROS2. It's made up of two connected applications: a web app – referred to internally as WISE – for creating, managing, and sharing simulations and assets, and a desktop app that runs and visualizes those simulations in real time, with camera, LiDAR, RADAR, GPS, and IMU sensor output. Assets in the platform – maps, vehicles, autopilots, sensors, runners, and scenarios – can be pulled from a shared public catalog or built and published by users themselves. Teams can also scale beyond a single machine by running simulations across a local or cloud cluster of desktop instances. In this case study, I'll walk through the process of designing the web application, from the first user interview to launch.

    UI/UX designUser interviewsInformation architecture designUI designUX designPrototypingUsability testingPersonas creationUser researchInteraction designLG ElectronicsWeb appUI/UX designerFigmaAfter EffectsLottieFeatured
  • 11/28/2008 – Present

    «South Park» DVD case cover

    Print designAnimated seriesFan artHighlights